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Why Your Business Needs Data Modeling and Business Architecture Integration

In the contemporary business environment, the integration of data modeling and business structure is not only advantageous but crucial. This dynamic pair of documents serves as the foundation for strategic decision-making, providing organizations with a distinct pathway toward success. Data modeling provides organization to your facts, whereas business architecture defines the operational mechanisms of your […]

Granularity Is the True Data Advantage

Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated. Often, executives will become overzealous in their digital transformations and cut blank checks for data collection, […]

Facing a Big Data Blank Canvas: How CxOs Can Avoid Getting Lost in Data Modeling Concepts

The volume of data now available to businesses continues to grow exponentially. When looking to extract valuable insights into their business’s performance, C-level executives (CxOs) must navigate the big data blank canvas. This requires a strategic approach, in which CxOs should define business objectives, prioritize data quality, leverage technology, build a data-driven culture, collaborate with […]

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